Hawaii International Resort Management Institute (formerly Hawaii International Hotel Institute)

TIM has long recognized the need for a summer institute that would serve the special continuing education and training interests of hotel and resort industry personnel located in Hawaii and abroad. Through Beatrice W. Parrents’ endowment, the Hawaii International Hotel Institute (HIHI) became a reality in the summer of 1986. Now known as the Hawaii International Resort Management Institute, we continue to offer programs that concentrate on the major functional elements of hospitality management and operations.

Our courses are open to all professionals interested in enhancing the depth and scope of their knowledge and skills in the hospitality industry. Although prior formal education in the field is not required, a prerequisite for enrollment is one or more years of experience in hotel, resort, and/or food and beverage operations. This policy permits instructors to engage in more advanced discussions and promotes the major objective of the institute, which is to assist currently employed personnel in strengthening their background and increasing their opportunity for upward career mobility.

We provide you with quality short-term training for personnel in the international hospitality industry. The institute offers professional development courses in the areas of food and beverage, hotel and resort operations, human resources and general hospitality management. Over the years, participants have represented hundreds of different organizations from Hawaii and the Asia-Pacific region. For more information about our programs contact Rachel Soma.

Hawaii International Resort Managment Institute Summer Course Offerings
August 4 – 14, 2008

9:00 am to 4:00 pm
Courses are held at the UHM, School of Travel Industry Management, George Hall, Room 226

Guest Service Relations in Resorts
Monday and Tuesday, August 4 & 5, 2008

Superior guest service relations are an essential requirement for organizations seeking an advantage over competitors. Managers will learn to create a structure in which outstanding customer service is effortlessly executed by employees and transforms the operation into an environment where ordinary customers become extraordinarily loyal fans. Learn to drive profits through the free, word-of-mouth marketing and advertising your delighted customers will provide. Instructor: George Alexakis, assistant professor of resort and hospitality management, Florida Gulf Coast University’s College of Professional Studies.

Leadership Management in Resorts
Wednesday to Friday, August 6 – 8, 2008

Learn soft management skills to combat against high employee turnover and produce a high-retention workforce or “retentionship.” Managers will learn how to create an environment whereby others do what they are supposed to and much more. Participants will develop an understanding of the principles of effective leadership. While they lead best when they use their own style, they must also recognize the need to periodically change their style.  Instructor: George Alexakis, assistant professor of resort and hospitality management, Florida Gulf Coast University’s College of Professional Studies.

Timeshare Operations in Resort Destinations
Monday to Wednesday, August 11 – 13, 2008

This course examines the history, development and current issues in the shared-ownership segment of the hospitality industry. Shared ownership includes developments such as Private Residence Clubs, Destination clubs, fractionals and vacation ownership (timeshares). Participants will understand the breadth, the major players, financial opportunities for investors/developers and the growth and the history of these segments of hospitality. Participants will analyze the major factors that fuel the industry currently and into the future. This course will also cover the financial perspectives of the industry (from both investor and buyer perspectives). Comparisons and contrasts with other segments of hospitality (hotels, restaurants, airlines, cruises) are included. Instructor: Robert Woods, professor, Harrah Hotel College, University of Nevada.

Marketing Resorts: The Principle of Market Segmentation of Leisure and Luxury Properties
Thursday, August 14, 2008

Managers will develop an understanding of the resort marketing plan development and process. This course will embark then to define and analyze present and future market segments for leisure and luxury resort properties. Definitions, concepts and process of the marketing audit, target markets, property positioning will be discussed. Instructor: Frank Haas, assistant dean, School of Travel Industry Management, University of Hawai‘i at Mānoa.